Exclusive Invite: Playing to Win™ Live!
Network with SME Leaders & Discover the Playing to Win™ Strategy that Transformed Stagnant SMEs to get Unstuck & Added $190.7M to their Revenue Since 2019!
The Next Playing to Win™ Live! Starts In:
Date: Friday, 1st December 2023
Starts at: 1:30pm
Ends by: 6:00pm
The Next Playing to Win™ Live! Starts In:
Date: Friday, 1st December 2023
Starts at: 1:30pm
Ends by: 6:00pm
You're invited to our Playing to Win™ Community...
ONLY IF you meet the following conditions:
You're a business owner that's been operating for 5 years or more
You're looking to add MORE value to your customers, you want to WIN and you want your customers to WIN
You want to dedicate time to work ON your business, so you're not trapped working IN your business and fire-fighting daily
You want to remove yourself from the operations so you can lead your team and grow the business
You're feeling stuck on a plateau - no matter how much more sweat, hours & tears you put in, the business growth is marginal
You have heard strategy is key to business success - but don't know how to nail down a strategy into an execution plan your team can diligently execute
You're looking for a small network of similar business owners you can trust to openly share your struggles and have open, non-judgmental conversations with
And, honestly, you just don't know the exact next step to take to grow your business
(Regretfully, we are not open to these industries: network marketing, real estate agencies or insurance agencies.)
You're invited to our Playing to Win™ Community...
ONLY IF you meet the following conditions:
You're a business owner that's been operating for 5 years or more
You're looking to add MORE value to your customers, you want to WIN and you want your customers to WIN
You want to dedicate time to work ON your business, so you're not trapped working IN your business and fire-fighting daily
You want to remove yourself from the operations so you can lead your team and grow the business
You're feeling stuck on a plateau - no matter how much more sweat, hours & tears you put in, the business growth is marginal
You have heard strategy is key to business success - but don't know how to nail down a strategy into an execution plan your team can diligently execute
You're looking for a small network of similar business owners you can trust to openly share your struggles and have open, non-judgmental conversations with
And, honestly, you just don't know the exact next step to take to grow your business
(Regretfully, we are not open to these industries: network marketing, real estate agencies or insurance agencies.)
Event Presented by
Scaling-Up! Ventures
We are a Strategy innovation & Strategic Growth design company. We re:Imagine™, re:Energise™ and re:Design™ businesses, aligning Strategy, People, and Execution towards Outcomes for up to 10X scale.
Why Play to Win?
Most SMEs in Singapore Play to Participate or Play Not to Lose.
Imagine how different your business could be, if you decided to Play to Win?
This is the Root Cause 'Disease' that's Holding Back your Business from Sustainable Growth:
NO CLARITY. NO DIRECTION. NO STRATEGY.
That's it. No silver bullets, no fluff, no shortcuts.
Business Growth = a Winning Strategy + a LOT of Execution
And we are sorry, but the following statements are NOT Strategies:
❌ Grow my business faster
❌ Build market share
❌ Increase profit to 10%
❌ Beat XYZ competitor
❌ Scale up my business
Strategy is simply:
A WAY TO WIN... AND NOTHING LESS.
What is the Playing To Win™ Strategy?
It's common to hear many business owners saying they have a Strategy when, in reality, they don't. Their strategy always sounds like this:
• Grow the business by 3X
• Expand to country X
• Sell more of Y
• Launch new products
All the above sounds sexy and clever. Regretfully, they are NOT strategy.
Over my 20+ years of experience, including working with a startup that grew into a 300+ employee company with an IPO on SGX and pivoting a Systems Integrator business into a SaaS business and growing it to $293M per year...
I've tested and created my own framework for developing a Winning Strategy. Because Strategy is about making choices and choosing the most Optimum Path to Win, I called this the Playing to Win™ Strategy.
The Playing to Win™ Strategy is about developing a set of coordinated and integrated decisions that are market-researched, data-driven and outcome-focused that is truly solving for your customers and will meet your core customer's needs.
This is the same process that I have facilitated for 34 startups and SMEs since 2018 to Grow and Scale 3x to 7x within a 9 to 22 months journey.
At this event, we'll also be guiding you through the start of developing your Playing to Win™ Strategy.
Winning Aspirations
Why does your business even exist? What is the core purpose that can guide your business to its full potential?
A Marketing Agency redesigned their service offerings after re-aligning their core purpose and brand promise - and increased their average deal size by more than 10X with 3X better margins!
Where to Play
This is about designing and choosing the market you choose to play in. It includes the geography, customer segments, industries, product positioning, and most importantly, choosing where NOT to play.
A $9/month SaaS serving the publishing industry was recently transformed into a Tech Studio. From targeting small publishers, they are now serving professional publishers and enterprise marketing teams, pitching and winning deals from $15,000 to $450K!
How to Win
This is where we identify your strengths, redesign your business model, value proposition & brand promise, and develop a niche that creates a unique and competitive advantage to win in your chosen playing field.
An Indonesian-based Cleaning Agency went through the Playing to Win™ journey and changed its business model, pricing strategy & core customers, and productised its cleaning services. Within 9 months, they acquired 28 new clients and increased their gross margins from 22% to 63% allowing them to care for and pay their employees better!
Core Capabilities
What are the set of core capabilities that your business possesses, and reinforcing activities needed to truly win?
A Video Production House revamped their people strategy & updated core capabilities with new production process, thereby improving the quality of their work by 45% - and winning a $100K+ deal with a government ministry.
Management Systems
The systems, structures, metrics & rhythm to support your strategic choices, operating model & execution plan with accountability.
A Systems Integrator implemented a sales management system with accountability, where the sales team became proactive to engage past and existing clients, resulting in them closing $3.9M in two months.
Ready to Discover Your Next-Stage Growth Engine?
JOIN US ON Friday, 1st December 2023
1:30pm to 6:00pm
$49
Included with every ticket:
Access to our 4-hour Playing to Win™ Live Event
Live Networking with like-minded SME Leaders
Materials of Playing to Win™
Access to the exclusive Playing to Win™ Community
Playing to Win™ Live! Agenda
12:30PM - 1:30PM: Lunch Networking
1:30PM - 2:00PM: Welcome & Introduction
2:00PM - 3:00PM: How the Playing to Win™ Strategy Transforms Businesses
3:00PM - 4:30PM: LIVE Problem Solving using the Playing to Win™ method
4:30PM - 5:00PM: Session Wrap Up & Networking
Playing to Win™ Live! Agenda
1:30PM - 2:30PM: Welcome & Introduction
2:30PM - 3:30PM: How the Playing to Win™ Strategy Transforms Businesses
3:30PM - 4:00PM: Refreshment Break & Networking
4:00PM - 5:30PM: LIVE Problem Solving using the Playing to Win™ method
5:30PM - 6:00PM: Session Wrap Up & Networking
BONUS: Lifetime Access to the Playing to Win™ Community
Join a community of business owners who want to Win, and also want others to Win.
With every commitment to attend, you will be joining the exclusive Playing to Win™ community - a closely curated network of experienced business owners, each with more than 5 years of experience in the field, that each of us could learn from.
We know that running a business could be a lonely journey for some of us. We have been there. We understand... and you don't have to do it alone.
This is why we want to change the business community to create empathetic leaders who care and want everyone around them to win.
Connect, collaborate, and tap into a wealth of knowledge & experiences, as you interact with like-minded business owners who understand the challenges and triumphs of running and growing a business.
What Got You Here Won't Get You There
Let's face it: running a business in today's fast-paced world is no easy task.
With constant advancements in AI, new marketing technologies, and economic uncertainties, the marketplace is filled with noise and uncertainty.
Initially, things may have been straightforward—you knew exactly what to do and things flow naturally.
Perhaps back then grit, hustle, and persistence was sufficient enough to help you win.
But what got you here today will not get you to the next level of business.
What got you here today won’t get you out of this plateau you’ve hit.
We know how it feels—working long hours, missing family time on the weekends, and for some reason, it feels like new fires keep appearing, preventing your business from achieving a breakthrough.
For some reason, you feel stuck where instead of owning your business, it feels like your business owns you.
To compound matters, the weight on your shoulders feels isolating, even with the support of your team and family.
You bear the responsibility for their well-being, and it often seems like no one truly comprehends the exact struggles you're going through.
Whether you’re an SME owner or a startup founder, this event is perfect for anyone who is TIRED of:
Spending up to $10k/month on ads and still not achieving positive ROI
Constantly missing out on the latest changes on Facebook, Google, and E-commerce platforms
Constantly making the wrong choices when optimizing your marketing campaigns due to a lack of a reliable marketing strategy
It's Time To Change This Reality
The Playing to Win™ Framework was founded by a seasoned business owner who has been through ups and downs and business pivots, Moonshi.
And after running business himself from startup to IPO and eventually mentoring and consulting for over X businesses, he realized that the reason many entrepreneurs face these challenges is the lack of a winning strategy.
As Sun Tzu once said, "Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win."
The problem with most businesses is that they go to war first and then try to win (formulate a strategy).
Whereas true winners—the successful business owners invest the time in developing a winning strategy before they enter the battlefield.
Whether you’re an SME owner or a startup founder, this event is perfect for anyone who is TIRED of:
Spending up to $10k/month on ads and still not achieving positive ROI
Constantly missing out on the latest changes on Facebook, Google, and E-commerce platforms
Constantly making the wrong choices when optimizing your marketing campaigns due to a lack of a reliable marketing strategy
Case Studies: How these Businesses Transformed Their Growth by Implementing The Playing to Win™ Strategy
Increased $14M Revenue
in Just 9 Months!
Nanyang Tech
(Systems Integrator)
Grew from $4.5M to $25.2M
in 22 Months!
TADA
(Customer Retention)
Won a $25M Contract during Month
#9 of Strategy Implementation!
LCCM
(Maritime)
Grew Revenue 3X
Within 24 Months!
Intuitive Films
(Video Production)
Transformed from $9 per User per
Month to >$300K Projects!
MagLoft
(Tech Studio)
More than $1M Deals
Within 90 Days!
Big Tiny
(Alt. Investments)
Increased No. of Appointments
with Qualified Prospects
by 3X within 30 Days!
NinjaOS
(F&B SaaS)
Grew from Solo Practitioner
to 3 Doctors, 2 Clinics &
Over $500K New Sales!
Equilhealth
(Chiropractor)
Reduced Cost Per Lead
by 49% While Increasing
Qualified Leads by 58%!
Druk Asia
(Travel Agency)
Case Studies: How these Businesses Transformed Their Growth by Implementing The Playing to Win™ Strategy
Increased $14M Revenue
in Just 9 Months!
Grew from $4.5M to $25.2M
in 22 Months!
Nanyang Tech
(Systems Integrator)
TADA
(Customer Retention)
Won a $25M Contract during Month
#9 of Strategy Implementation!
Grew Revenue 3X
Within 24 Months!
LCCM
(Maritime)
Intuitive Films
(Video Production)
Transformed from $9 per User per
Month to >$300K Projects!
More than $1M Deals
Within 90 Days!
MagLoft
(Tech Studio)
Big Tiny
(Alt. Investments)
Increased No. of Appointments
with Qualified Prospects
by 3X within 30 Days!
Grew from Solo Practitioner
to 3 Doctors, 2 Clinics &
Over $500K New Sales!
NinjaOS
(F&B SaaS)
Equilhealth
(Chiropractor)
Reduced Cost Per Lead
by 49% While Increasing
Qualified Leads by 58%!
Druk Asia
(Travel Agency)
FEATURED SPEAKERS
Speaker
Moonshi MohsenRuddin
From toilet cleaner to CEO of one of Singapore's leading tech companies (winning the "10 Best Tech Companies to Work For Award" in 2015 by Singapore Computer Societies), Moonshi has an impressive track record of working with and serving clients such as CapitaLand, DBS Bank, Hitachi, Temasek Life Sciences, Facebook, Alibaba, Lazada, Qoo10, Charles & Keith, Eu Yan Sang, SPRING Singapore & many more.
Today, Moonshi is the Founder & Chief Facilitator at Scaling-Up! Ventures, lecturer at Singapore Management University for the Enterprise Leadership for Transformation programme, and Mentor at FasterCapital.
He now leverages his experiences to mentor, coach, and facilitate leadership development and business growth for business leaders, guiding them to reimagine and innovate their businesses, re-energise their people and redesign their organisations to drive next-stage growth and achieve desired business outcomes.
Recent clients who have benefited from Moonshi's strategic advisory include TADA, Airbnb, HP Enterprise, FasterCapital, Global Travel Reservation System, Leads Global, Nanyang Tech, Loh Chwee Chew Mooring, Intuitive Films and FasterCapital—just to name a few.
Guest Speaker
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Hear from Fellow SME Leaders who Implemented the Playing to Win™ Strategy:
Scaled Up Our Business 6X to US$18M per Year!
"An experienced entrepreneur with 20+ years of experience, Moonshi is strategic, thinks long-term, great at sales without selling, and give recommendations & advice that is not beating around the bush.
He can see a few steps ahead and point out things that I might not realise before. Scaling-Up! Ventures led by him has helped TADA reposition our business into a Customer Retention Platform and scale-up our business 6X to US$18m per year."
Antonius Taufan
Founder & Managing Director
TADA
Now I can Work "ON" my Business So It Can Scale Up!
"Moonshi & his team is amazing!
Never before I met someone so passionate, driven, dedicated and take his Clients business as his own! The professionalism, the clarity in articulation to help your business to grow, identify your gaps, and the knowledge he has in scaling businesses are rare, he's such a gem!
Moonshi, thanks for being such an inspiration and the provocateur to help me reimagine and rethink my business, and work "ON" the business, instead of working "IN" in the business, so it can now scale-up!"
Ken Tong
Founder & CEO
Eyesight.SG
Added $14M Revenue
in 9 Months!
"The Play to Win Strategy facilitated by Moonshi helps me to think and execute differently, see new growth possibilities which are easy to understand, and it is immediately actionable with metrics that I could measure.
I was able to achieve clarity and have removed many business blockers in just 3 months!
They delivered business outcomes including adding S$14M in 9 months."
Oh Kwang Leong
Managing Director
Nanyang Tech
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Event Details:
Date: Friday, 1st December 2023
Event: 1:30pm to 6:00pm
Venue: Lifelong Learning Institute
Level 9, Training Room 9-1
11 Eunos Road 8Singapore 408601
Admission: $49
This Community is for You if:
You're the Business Owner, CEO, Managing Director, Director or General Manager
You have been running your business for 5+ years
You often feel overwhelmed and trapped in the daily operations of your business
You're eager to develop a winning strategy for yourself, your employees & your customers
You genuinely care to be truly solving for your your customers & caring for your employees
You're open to learning, growing & testing new strategies without being confined to your own way of doing things
This Is NOT For You If:
You've been in business for less than 5 years
You're a network marketer, real estate agent or insurance agent
You are looking for a silver bullet or "quick fix" solution
You're just looking to prospect other members of the community without adding value
You are looking to win by making someone else lose
You are not willing to admit that you are responsible for anything that's not working in your business